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Mike Drohan // Copywriter
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BASF Performance Materials

BASF launched a digital magazine aimed at engineers, architects and innovators. I researched, pitched and wrote some longer form content marketing for them and these are some of the top peformers. Also, the pictures are pretty.

Zhangjiajie bridge walks fine line between nature and architecture

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Scientists one step closer to solving carbon nanotube enigma

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pmat_car-colors.jpg

Love your new car color? Here's why

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Polyurethane, or as longboarders call it, “Moon Plastic”

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